31 January 2012

An incentive based marketing scheme which targets the Resource Sector and entices its workers to holiday and live on the Fraser Coast has begun.

This co-operative partnership scheme is funded and initiated by the Fraser Coast Regional Council to ensure the Fraser Coast capitalises on the advantages presented by the resources boom.

In the past week, more than 600 employees of the New Hope Group have been issued with a “My Fraser Pass” which entitles them to discounts and specials offers to accommodation, attractions, dining and shopping across the region.

The New Hope Group is the first of a number of mining companies Council has negotiated agreements with to distribute the “My Fraser Pass” card to staff through their payroll system.

An invitation to holiday and live on the Fraser Coast has also been issued to members of around 20,000 households in Gladstone region in a special promotional magazine campaign in partnership with The Independent newspaper company. 

CEO Lisa Desmond said the “My Fraser Pass” was designed to firstly motivate workers in the Resource sector to visit the Fraser Coast for a holiday, which would stimulate regional tourism.

“Secondly, it will allow members of the mining industry to gain a first hand look at the incredible lifestyle benefits offered by the region and encourage them to consider relocating to the Fraser Coast,” she said.

Ms Desmond said this supported Council’s “Live Here, Work There” strategy which promotes the region as a premier Fly in- Fly Out and Drive In-Drive Out destination for resource sector workers.