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By The C concert a huge success

13 May 2019
More than 5300 people attended the ‘By the C’ concert at Fraser Coast Park in Hervey Bay on the weekend, injecting about a million dollars into the local economy and attracting visitors from as far away as Cairns and Darwin.
Acting Mayor Darren Everard said about 1000 more people went to this year’s event compared to the inaugural concert last year, with the impressive line-up of rock talent, headlined by Jimmy Barnes, proving a strong drawcard.
“This is the biggest single-day event of the year on the Fraser Coast and it was fantastic to see so many people having a great time and enjoying the outdoor live music experience,” he said.
“By The C gave the Fraser Coast a huge economic boost, with accommodation providers reporting a 70 to 80 per cent occupancy and local businesses benefiting from the influx of visitors as well, with about 40 per cent of concert attendees coming from outside the region.
“The event is designed to bring people from within driving distance of the Fraser Coast – from Brisbane in the south to Rockhampton in the north, but we even had people from as far away as Cairns and Darwin attending the concert.
“For an area like the Fraser Coast, attracting big events, particularly outside of peak holiday periods, is just so important to ensure our local businesses and economy continues to tick along.
“Events like ‘By The C’ and the Australian Street Rod Federation Nationals at the Maryborough Showgrounds highlight that our region can do big events as well as anyone, and bring thousands of visitors to our region to enjoy all the fantastic experiences we have to offer.”
The weekend concert was staged by the same partners who launched the first By The C event – Fraser Coast Tourism & Events, Fraser Coast Regional Council and Zaccaria Concerts and Touring.
Cr Everard said attention would now turn to planning for next year’s event.