Fraser Coast Gift Cards goes digital in time for Christmas
Published on 25 November 2025
With Christmas one month away, Fraser Coast residents are being encouraged to support local businesses by choosing the new Fraser Coast Digital Gift Card - a simple, thoughtful and 100% local gift option now easier than ever to buy and use.
Fraser Coast Mayor George Seymour said the move to digital gift cards reflects how people shop today, with digital wallets like Apple Pay and Google Pay becoming increasingly popular.
“The Fraser Coast Gift Card is now digital, which means buying local has never been more convenient,” Cr Seymour said.
“You can purchase a card online in seconds, send it instantly via SMS, and the recipient can add it straight to their digital wallet, ready to tap and spend at participating Fraser Coast stores.
“The digital upgrade also allows more local businesses, including those using Square and various EFTPOS systems to join the program, expanding a Buy Local network that already includes close to 200 participating businesses across the region.
“Buying local is one of the most powerful ways to strengthen our economy. Every dollar spent here stays here, supporting jobs, families and small businesses.”
Allison Thorp from World Treasure Designs in Urangan said the business has proudly taken part in the Buy Local Gift Card program since it started in 2020.
“We create custom-made jewellery, and the gift cards have given locals a great way to put a deposit on a personalised piece.”
“Going digital makes it even easier for people to support local makers and retailers,” Alison said. “It’s a simple idea that makes a real difference to small businesses like ours.”
Deputy Mayor Sara Faraj said with just a month until Christmas Day, the Fraser Coast Buy Local Gift Card is the perfect last-minute, no-wrapping, no-guesswork gift for friends, family, colleagues, teachers, Secret Santa exchanges or anyone who is hard to buy for.
“Thoughtful gifting has never been simpler. This Christmas, we’re encouraging everyone to shop small and gift big,” she said.
“Research shows that 47% of gift card users spend an average of 36% more than the card’s value, creating even greater benefit for participating businesses.
“The Fraser Coast Gift Card can be purchased online, with a full list of participating businesses available at frasercoastgiftcard.com.”
Residents can still pick up physical gift cards from participating Load Up Stores, including the Maryborough and Hervey Bay Visitor Information Centres.
See the full list of Load Up Stores here: frasercoastgiftcard.com
Local businesses interested in joining the program can register via the website or email economic.development@frasercoast.qld.gov.au