Published on 28 January 2026
Fraser Coast Regional Council is strengthening its focus on jobs, business growth and investment with the establishment of a Directorate of Economic Development and Advocacy. The decision positions the Fraser Coast to compete more effectively for business investment, government funding, tourism and major events, including opportunities linked to the Brisbane 2032 Olympic and Paralympic Games. Fraser Coast Mayor George Seymour said the new directorate elevated economic development and advocacy to the highest level at a time when regions must be proactive and investment-ready. “The Fraser Coast is competing nationally for investment, workforce and funding, so we must be confident, coordinated and visible,” he said. “Our region has experienced remarkable growth. Our economy is now valued at $6.2 billion and is expanding faster than the state average, but we need to maintain and build on that momentum. “We want to support local businesses and create more job opportunities to ensure the Fraser Coast remains an attractive place to live, work and invest.” As part of the change, Council’s Economic Development and Tourism Executive Manager Justine Cooper will become Director of Economic Development and Advocacy, reporting directly to the CEO and forming part of Council’s Executive Leadership Team. Cr Seymour said the change also supports the delivery of Council’s recently adopted Economic Development Strategy. “Our Fraser Coast Futures 2036 strategy aims to grow the local economy by $2 billion by 2036, attract new investment, reduce the region’s median age, and create more opportunities for young professionals, skilled tradespeople and families,” he said. “We want to create a region where jobs and investment go hand in hand with lifestyle, where our children can build their futures and where our natural environment is protected and celebrated. “The strategy provides the direction, but its success depends on partnerships across government, business and the community. That’s why we’re making sure Council is structured to deliver on that plan and get results for our community.”